10-20% Return Potential For Collectibles
The return potential for collectibles is at least 10%, and with the right knowledge and timing, returns as high as 20% are definitely possible.
In fact, one study done on beanie babies during the height of the craze, saw returns of over 100% over 5 years.
This was one of the hardest to research articles I’ve written yet. The information on the collectibles market is very hard to find online, and the articles dominating Google search results are generic and somewhat useless. The only good information I was able to find was found in academic journals, and even that data was a bit spotty.
Nevertheless, I think there’s enough here to argue that collectibles rival the stock market in terms of return potential for a passive investment.
Here are my write ups on the return potential of other investment types:
- Return potential for real estate
- Return potential for business
- Return potential for bonds
- Return potential for precious metals
- Return potential for mutual funds
Now let’s go.

What Are Collectibles?
Collectibles are defined by Investopedia as items that are worth far more than they originally sold for. I define them as a physical item that is rare and in demand.
Here are some examples:
- Artwork
- Wine
- Coins
- Instruments of famous musicians
- Stamps
- Sports cards
As investments, collectibles have a lot of drawbacks. They don’t cash flow, which means you only make money when you sell the item. But there aren’t many buyers for the most lucrative collectibles, making them difficult to sell, and ultimately this means you don’t always get to decide when you realize your profit.
And don’t forget about taxes. Collectibles have a flat rate taxation of 28% on gains realized. This is among the worst.
Studies On The Returns Of Collectibles
I came across an article called Measuring Returns on Investments in Collectibles written by Benjamin J. Burton and Joyce P. Jacobsen, and it had a gold mine of studies listed in it.
The conclusion in the article was that the expected rate of returns across all collectibles, based on the studies, was between 11 and 14 percent. I feel that the list of studies was the most powerful piece of information in the article so I’m listing it here.
The annual return column represents return before taxes and inflation.
Warning: this is a huge table! If you just want the summary, look at the top three rows labeled as “Aggregate Index.”
Author(s) | Collectible type | Dates measured | Annual Return |
Sotheby’s | Aggregate Index | 1971-1984 | 11.1% |
Salomon Brothers | Aggregate Index | 1967-1988 | 12.75% |
BritRail Fund | Aggregate Index | 1974-1990 | 13.8% |
Rush | Antique Furniture | 1925-1968 | 4.9% |
Sotheby’s | Antique Furniture | 1950-1969 | 10.0% |
Sotheby’s | Antique Furniture | 1975-1980 | 12.71% |
Sotheby’s | Antique Furniture | 1981-1984 | 0.64% |
Graeser | Antique Furniture | 1967-1986 | 6.97% |
BritRail Fund | Antique Furniture | 1974-1988 | 11.6% |
Sotheby’s | Ceramics | 1950-1969 | 18.0% |
Sotheby’s | Ceramics | 1975-1980 | 20.6% |
Sotheby’s | Ceramics | 1981-1984 | 0.60% |
Salomon Brothers | Ceramics | 1971-1991 | 11.6% |
BritRail Fund | Ceramics | 1974-1989 | 16.9% |
Kane | Coins | 1970-1979 | 20.6% |
BritRail Fund | Coins | 1974-1987 | 1.4% |
Dickie et al. | Coins | 1984-1991 | 0.54% |
Rush | Drawings/Paintings | 1925-1960 | 10.6% |
Anderson | Drawings/Paintings | 1653-1970 | 4.9% |
Sotheby’s | Drawings/Paintings | 1950-1969 | 17.0% |
Stein | Drawings/Paintings | 1946-1968 | 10.5% |
Sotheby’s | Drawings/Paintings | 1975-1980 | 13.5% |
Baumol | Drawings/Paintings | 1652-1961 | 1.25% |
Sotheby’s | Drawings/Paintings | 1981-1984 | 0.85% |
Frey and Pommerehne | Drawings/Paintings | 1950-1987 | 6.7% |
Frey and Serna | Drawings/Paintings | 1915-1988 | 8.3% |
Rouget et al. | Drawings/Paintings | 1960-1990 | 11.0% |
Salomon Brothers | Drawings/Paintings | 1971-1991 | 12.3% |
Buelens and Ginsburgh | Drawings/Paintings | 1700-1961 | 1.6% |
Goetzmann | Drawings/Paintings | 1716-1986 | 3.2% |
Holub et al. | Drawings/Paintings | 1950-1970 | 16.0% |
Mok et al. | Drawings/Paintings | 1980-1990 | 52.9% |
BritRail Fund | Drawings/Paintings | 1974-1990 | 17.5% |
Chanel et al. | Drawings/Paintings | 1960-1988 | 11.8% |
De la Barre et al. | Drawings/Paintings | 1962-1974 | 12.0% |
Agnello and Pierce | Drawings/Paintings | 1971-1992 | 9.3% |
Chanel et al. | Drawings/Paintings | 1855-1969 | 6.2% |
Fase | Drawings/Paintings | 1946-1992 | 10.8% |
Goetzmann | Drawings/Paintings | 1907-1987 | 8.24% |
Candela and Scorcu | Drawings/Paintings | 1983-1994 | 3.9% |
Czujack | Drawings/Paintings | 1966-1994 | 8.6% |
Agnello and Pierce | Drawings/Paintings | 1971-1996 | 6.9% |
Pompe | Photographs | 1980-1992 | 30.2% |
Perloff | Photographs | 1975-1998 | 13.8% |
Sotheby’s | Prints | 1950-1969 | 20.0% |
Penn | Prints | 1954-1978 | 24.9% |
Davis | Prints | 1965-1980 | 19.6% |
Pesando | Prints | 1977-1992 | 7.3% |
BritRail Fund | Prints | 1974-1987 | 11.0% |
Pesando and Shum | Prints | 1977-1996 | 6.6% |
Openheimer | Prints | 1830-1999 | 7.2% |
Taylor | Stamps | 1963-1977 | 14.5% |
Salomon Brothers | Stamps | 1971-1991 | 10.0% |
Cardell et al. | Stamps | 1947-1988 | 7.6% |
Krasker | Wine | 1973-1977 | 0.38% |
Jaeger | Wine | 1969-1977 | 11.3% |
Ashenfelter et al. | Wine | 1952-1980 | 2.4% |
Byron and Ashenfelter | Wine | 1961-1993 | 13.4% |
Fase | Wine | 1982-1992 | 11.5% |
Burton and Jacobsen | Wine | 1986-1996 | 8.48 |
Sotheby’s | Books | 1950-1969 | 12.3% |
Wellington and Gallo | Toy Soldiers | 1978-1982 | 10.0% |
Avery and Colonna | Firearms | 1978-1984 | 7.4% |
Ross and Zondervan | Violins | 1803-1986 | 2.2% |
BritRail Fund | Books | 1974-1990 | 8.7% |
Kelly | Beer Steins | 1983-1993 | 2.7% |
Ginsburgh and Penders | Art | 1972-1992 | 20.9% |
Burton and Jacobsen | Beanie Babies | 1994-1999 | 168% |
Analyzing these studies
There is a lot to conclude from this table. I’m going to go through everything that stood out to me.
Missing recent data
This journal article came out in 1999, so obviously we’re missing data since 2000. Because of this, we definitely need to be cautious drawing any conclusions from this data.
Returns increasing
One thing I found very interesting is that the return potential for collectibles seems to be getting higher as time has gone by.
This observation is mostly based of the comparison between returns in the late 1900’s and the returns that include data from before 1900. All the returns that include data from before 1900 were below 5%. That leads me to believe that the market for collectibles has grown over time.
I’d still love to see data for the 2000’s though.
Decent volatility
Since we don’t have a handy dandy graph, we have to draw some sweeping conclusions. A lot lowest return time frames seemed to be in the 80’s. This leads me to believe that the collectibles market has ups and downs.
If you compare to say the real estate market, which mostly has ups and bigger ups, and the occasional down year.
It’s hard to say what causes the market to have ups and downs. I imagine part of the puzzle is that most of these collectibles markets have a much smaller audience than most investment types.
Drawings and Paintings
Based on how many studies have been done around drawings and paintings, I’d imagine this is the heart of the collectibles market.
If I were interested in getting started in collectibles, I think this is where I’d put my time and research. You’ll likely have a better time finding buyers when you’re ready to sell, and there should be more information available to anyone wanting to learn.
And if you are interested, I’m not the person to ask. From what I’ve read, there’s a lot of fraudsters in the collectibles space, so do your research and probably do some cheap deals before you start putting serious money into it.
Beanie babies
I couldn’t walk away without mentioning the beanie babies. I’m delighted that a study was done on these. Clearly some people made lots of money in this market.
I’d imagine part of the reason it was so lucrative was the fact that word got out to the public. When you increase the demand for something by orders of magnitude, you’ll see crazy return numbers.
Taxation
Tax law can be pretty complicated, but in this case it’s simple. The gain collected from selling a collectible is taxed at 28%, as long as you’ve owned the collectible for one year or more. That’s pretty brutal.
Those 11-14% average returns from the studies we’ve looked at drop all the way down to 8-10%.
While the taxes hurt, those 8-10% returns are in competition with the stock market for best returns for a passive investment.
Some Personal Thoughts
I honestly haven’t found a good article on getting into collectibles. It’s hard work finding information on the industry. The return numbers are appealing, but if I were thinking of getting into collectibles, I’d be worried about the learning curve.
It seems this is an investment type that runs a high risk of getting cheated. And I know certain types of collectibles require very special care. Think about antiques like furniture or baseball cards. The value of these assets is incredibly dependent on their condition.
So you’ll have a lot to learn about verifying legitimacy of potential investments, and possibly a lot to learn about caring for your assets. It’s probably less work than business or real estate, but I’d wager it’s more work than the stock market.
Overall, I’m preferring the stock market for my passive investing and here are my big reasons.
- Liquidity. It’s much easier to sell stock than a painting from Vincent van Gogh.
- Dividends. You can earn a modest cash flow with stocks, not with collectibles.
- Fraud. I’m not too worried about buying a fake stock, but I’d be worried about buying a fake painting.
You may be able to squeeze collectibles for a bit higher returns, but it’s pretty negligible, so I’m leaning towards stocks.
Conclusion
Collectibles seem to be the most mysterious of the major investment types. It’s difficult to find information and while I suppose that could be considered a good thing, I like my investments to be straightforward.
After taxation, the expected returns are 8-10%, and it’s clearly possible to earn 20% or more, but that requires some great timing and good luck.
I’d love to hear about others’ experiences investing in collectibles, if for no other reason than I find it fascinating, but until then.
Happy investing.
